For over 100 years, Hilton has been adding warmth to the hospitality industry, shaping a global reputation through focus on guest experiences with the goal of perfect stays. This enduring legacy began with Founder Conrad N. Hilton, who built a remarkable legacy based on the values of hard work, faith, family and perseverance.
On March 25, Linda Hilton, Conrad’s granddaughter, Hilton legacy ambassador and chair of the Conrad N. Hilton Foundation Board of Directors, visited Hilton College to reflect on this very legacy, which remains influential today. Speaking to a room filled to the brim with students, faculty and staff, Linda shared personal memories and timeless lessons from her family’s journey.
“I lived in one of the most iconic hotels, The Shamrock Hilton in Houston, Texas, from birth to four years old, but I had no idea I was part of a famous family,” said Linda. “My father, Eric Hilton, was the resident manager of the hotel at the time… and my parents wanted a normal life out of the limelight for [me].”
Her connection to the industry began quite early. Eric had her working at his office at the age of 13 as a receptionist, but she quickly rose to the rank of secretary. It was here that she had the impactful opportunity to learn about hotel operations through dictation and listen in on boardroom conversations.
During her talk, Linda emphasized a lesson from Conrad, which continues to guide her through life: "You are where you are supposed to be, even if your dream or path may alter course. Let go of anxiety, worries and issues through prayer and know that everything is going to be okay."
Linda’s visit was part of the College’s inaugural Hilton Day, which also featured a mid-day tabling event in the student lobby. During this event, 12 managers from various properties gave students insight into their professional roles, sharing valuable advice and promoting career opportunities.
The celebration of legacy continued on May 10, when Linda returned to campus to accept the University of Houston’s President Medallion on behalf of the Conrad N. Hilton Foundation. The medallion is the University’s highest honor, recognizing individuals and organizations that have distinguished themselves through their support of the community.
Founded by Conrad in 1944, the Hilton Foundation seeks to improve the lives of individuals facing poverty and disadvantage around the world. Its mission is guided through Conrad’s belief to ‘love one another, for that is the whole law.’ This is exemplified in their commitment to humanitarianism, stewardship and compassion.
“It's a family foundation; I was one of the first interns of the board, and in 2014, I became the first intern nominated for board service,” said Linda.
“What an honor and privilege it is to serve as a steward of Conrad’s wishes for his benefactions.”
The foundation also shares deep roots with the College. For it was Eric who persuaded Conrad in the late 1960s to support the creation of a college dedicated to service industry education, helping to legitimize hospitality and hotel operations as a viable career option.
“It was a distinguished honor to be selected to receive the medallion on behalf of the foundation,” said Linda.
The excitement for the year continued during the Eric Hilton Distinguished Alumni Club “Eric’s Club” 2025 presentation. In 1999, the lecture series was established to honor Eric by highlighting accomplished alumni who have significantly influenced the industry. The distinguished club selects two of its members to be lecturers each year. To become a member, one must be an alumnus of Hilton College, having graduated 20 or more years ago, and must be an owner, officer or retired executive in the industry.
During the 45th presentation on April 10, Linda was proudly inducted into Eric’s Club as a honorary member.
“When I got the call from Dean Dennis Reynolds, so many feelings rushed over me; I was frozen – mostly with excitement,” said Linda. “I had only found out that the club existed a few summers ago when I snuck into the boardroom at the College to take a picture under my father’s portrait.”
“He pushed me to get into the industry my entire life and he was proud of what I achieved in both the company and the foundation. This [made the recognition] extra special.”
(Side bar):
Linda Hilton’s Views on AI in Hospitality...
When asked about the role of emerging technologies in the future of hospitality, Linda offers a thoughtful perspective on the promise — and limitations — of artificial intelligence (AI):
“I’m not involved in Hilton’s operations or commercial services, but I know in my heart that [AI is being integrated into our industry]. I can see how it can provide more operational efficiency, like inventory management, pricing strategies and scheduling – possibly even enhancing customer experiences.
However, I don’t foresee it having the ability to care and to understand human behavior for service standards. Listening and responding with care is different than reacting quickly with a solution that is cold,” said Linda.
AI may be able to do many things, but hospitality requires genuine care and a human understanding that cannot be replicated by a machine.